Target IQ_Logo_Negative

Where data meets demand

Precision targeting for high value growth

What if every advertising pound you spent reached exactly the right decision-maker, at precisely the right moment? 

Financial services firms are increasingly frustrated with traditional advertising approaches that generate impressions but not conversations.

Target IQ - Incisive Media's new account-based advertising service - is designed specifically for ambitious financial services firms who are tired of wasting budget on broad audiences that deliver mediocre results. It enables firms to identify, engage, and convert their most valuable prospects across multiple channels.

The platform delivers four core capabilities:

  • INTELLIGENT TARGETING: Using behavioural data and intent signals from Incisive Media's database of investment, financial advice, pensions, life protection and health insurance professionals, the service identifies accounts ready to engage
  • MULTI-CHANNEL INTEGRATION: Seamlessly executes campaigns across Arc Financial on-site placements, targeted newsletters, and premium third-party sites, wherever your audience are
  • REAL-TIME OPTIMISATION: Advanced analytics enable continuous refinement of creative, messaging and placement strategies based on account engagement
  • PIPELINE MEASUREMENT: Comprehensive tracking connects marketing activities to business outcomes across the entire customer journey

30+ years of brand trust and community:

Why Target IQ for your account-based advertising solution?

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Reach high value accounts

Stop wasting budget on broad audiences - match target accounts against our data, or let our insights identify accounts you should engage with and build a rich pool of prospects.

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Multi-touch audience journey

Audience segmentation based on unique first party data, intent signals and behavioural data via different channels. Identify and engage target accounts.

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Real time analytics 

Streamlined campaign management enabling measurement of effectiveness across the customer journey and impactful next steps.

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Market leading brands 

30 years + financial services brand trust and community - a data product built on relationships.

The process:

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You supply us with your target list/ICP, domains, ad creatives and destination URL ➡️

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We create audience segments based on this information and serve your messaging across our sites, newsletter products and the wider web ➡️

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We report on impressions, clicks, CTR by account level ➡️

Seize the opportunity

  • Reach the decision makers that matter
    Target the right people - not just the right companies - in contextually relevant environments that build credibility and trust
  • Align marketing and sales for greater impact
    Focus ads on the accounts and networks your sales team prioritises, improve follow-ups, and strengthen CRM data through account-level engagement insights
  • Eliminate waste and maximise visibility
    Reduce wasted impressions and spend while maintaining continuous, relevant presence across the web

Services

Packages to drive specific outcomes

We have a number of packages to help suit your requirements - get in touch today to discuss them in more details and find out how Target IQ can work for you.

Targeted account burst

Campaigns aimed at defined account list

Up to 200 named accounts (supplied by you). Guaranteed 50,000 impressions delivered exclusively to those accounts. Account-level reporting (impressions and engagement per account).

Always-on account targeting

Continuous visibility across key accounts

Up to 200 named accounts, ringfenced for 12 months. Minimum 1M annual impressions. Monthly account-level dashboards. Discounted add-ons (webcasts, content syndication) for integrated account-based marketing.

Strategic account cluster

Reach defined audience segment

Choose from curated clusters (e.g. Top 100 UK pension schemes, Top 100 UK Wealth Managers). Exclusive ownership of cluster for campaign period. Guaranteed 100,000 impressions. Enhanced insight report (account-level & vertical benchmarking).

Engagement & Leads

Awareness, measurable demand generation

Account-based display targeting (up to 200 named accounts). 150k guaranteed impressions to named accounts. Sponsored content hub (article & client resources). Lead-gen asset (whitepaper/report) with gated download. Guaranteed 100 leads from target accounts. Enhanced reporting: account-level engagement & lead attribution.

Meet the team

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Paul Harvey
Chief Revenue Officer

liam.barrett@incisivemedia.com

Liam Barrett
Sales Director

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Hannah Heath
Key Account Director

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Kwam Stewart
Key Account Director

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Darren Sharp
Head of Digital Campaign Performance

1740742735969

Rebecca Angell
Group Marketing Director